Love Detailing.
Car Detailing & Valeting Services.
The Project
We had the pleasure of working with Love Detailing at a pivotal moment in their growth. At the time, they were primarily operating as a mobile valeting business but had ambitious plans to open a dedicated unit and expand their services to include multi-stage polishing within 12 months. Our role was to help them achieve this goal by optimising their website and driving local traffic through targeted Google Search Ads.
.The Results
Cost Per Lead - £11.53
Within two months of setting up and running this account, we achieved leads at an average cost of £11.53, with customer order values ranging from £350 to £900+.
46% Close Rate
After our sales support, the client now has a 46% close rate.
65 Leads in 2 months
Successfully attracting and engaging visitors interested in detailing and valeting services.
The Process.
Our first step was to optimise Love Detailing’s website to create a user journey that not only attracted visitors but also converted them into enquiries. We focused on simplifying the site’s navigation and improving the overall user experience, making it easy for potential customers to learn about their services and take action. By ensuring the site was engaging and intuitive, we set a solid foundation for lead generation.
We launched a localised Google Search Ads campaign targeting people in the surrounding area who were actively searching for valeting and car polishing services. By bidding on highly relevant keywords, we attract a higher volume of qualified traffic to the website.
Within just three months, Love Detailing was getting an average of 30 leads per month. The ad account had a quick reaction to showing our ads to the correct audience almost instantly. Within the location demand was high and competition were low so when turning on the ads we picked up a lot of market share and got consistent leads from the start.
The Results.
Within just three months, we consistently generated 30 leads per month for Love Detailing. The Google ad account responded rapidly, reaching the target audience almost immediately while maintaining low costs, with an average price per lead of just £11.53.
Thanks to strong local demand and minimal competition, our ads swiftly captured a substantial market share providing an opportunity to scale the account.